Many blogs have readership that exceeds that of newspaper or even broadcast outlets. In recent years, many authors have taken advantage of this fact to use blogs as a way to market their work. Using blog search tools, you can quickly find readers of other blogs with interests congruent with the content of their book. Instead of going on a physical book tour, you create a “virtual” book tour on these blogs.  Blog tour sites should have good traffic and authority characteristics. For a period of time, the blog owner will provide links to the author’s book pages or online retailers who carry it – like Amazon or Barnes & Noble online.

Our Approach to Blog Tours

Successful blog tours require careful research and crisp execution.  Orion Wellspring will:

• Develop a list of of high traffic, high authority blogs that focus on topics related to your book
• Recruit the blog owners to participate in your blog tour
• Create a standard blog interview kit for blog owners that includes suggested Q&A, book cover image, ordering information, author image, short author bio and book blurb
• Coordinate the timing of the blog tour with the launch of your book or other event
• Follow up to measure the impact of your blog tour