A book video is a short 2-3 minute “trailer” featuring a visual overview of the key concepts presented in the book. The book video can be distributed on a number of popular venues, including: social networking sites (like YouTube), as well as specialty sites appropriate to the topic. Your book video can also be showcased in appropriate retail venues where the book is being sold (like Barnes & Noble).
Our Approach to Book Trailers
Successful video projects require an experienced team and careful attention to detail through all phases of production. Orion Wellspring will:
- Develop a compelling creative brief, treatment and script for the book trailer
- Work with firms that specialize in book video production and distribution to deliver the highest quality production values
- Create a branded look and feature your web address and ordering information at the end of the video
- Post your book trailer on a wide variety of social media sites and ensure your book trailer gets maximum visibility
- Integrate your book trailer with other elements of your online marketing – like the website, e-mail marketing campaigns and online press releases
- Collect video analytics that provide useful information on the success of your trailer – such as number of viewers, length of time watched, and number of times shared