Blogs are very useful to build and engage with your audience. Sites with blogs tend to do better in search rankings than sites without blogs. The more frequently a blog is updated means that search crawlers will index your site more often and your search rankings can improve faster. Blogs also offer the opportunity to create a dialogue with your audience members and discover the aspects of your work that interest them most.
While blogging is an effective audience-building technique, it does take time. Many authors are already multi-tasking trying to write, edit and market their work and may not have the time to invest in regular blogging. If that is the case for you, Orion Wellspring can help by “ghost blogging” for you.
Our Approach to Ghost Blogging
Ghost blogging, to be effective, must accurately reflect your thinking and interests, and also generate traffic to your site. Orion Wellspring will:
- Develop an editorial calendar with a regular schedule of topics and posts
- Create regular blog posts that reflect your ideas and interests, which are published after your review and approval
- Monitor and report the traffic and behavior generated by our blogging
- Recruit guest bloggers to write regular blog features in addition to your posts
- Conduct e-mail interviews with high profile individuals
- Get visitors to share their stories and experiences