Video Blogging
Video blogging is a way to connect with your blog readers in a more impactful manner, and provides a tool to create blog posts more quickly. Studies have shown that video posts tend to be watched all the way through (if they are not too long) and remembered by viewers. Video blogs can be standalone or text can be used to summarize the content of the video. Videos used in blog posts can also be hosted on sites like YouTube which provide free hosting and the opportunity for the video to be discovered by a larger audience.
Our Approach to Video Blogging
While video blogs typically have lower production values than professionally created videos, they nevertheless require planning, practice and consistency to have the desired impact on your audience. Orion Wellspring will:
- Work with you to establish a simple video recording environment
- Create a simple posting format that becomes easily recognizable to visitors of the blog
- Develop common branding elements – like music sting, transition effects, titling, standard introduction voice-over, opening and closing graphics
- Develop templates for 2 or 3 types of video posts – such as interview, story, and simple commentary
- Set up a YouTube channel to host the videos and make it easy to find all videos in one location
- Tag all video posts to help with search engine discovery
Podcasting
Podcasts are a series of regular audio programs to create exposure for the messages in your book and provide a venue that can be used beyond the computer – such as MP3 capable devices, including MP3 enabled cell phones. Podcasts can be hosted on sites like iTunes for broad exposure to a potentially large audience. Podcasts can also be designed in such a manner that they can be used as part of radio broadcasts.
Our Approach to Podcasting
Podcasts represent a powerful and convenient way for you to connect with your audience. A successful podcast requires the right blend of planning, production, editing and distribution savvy. Orion Wellspring will:
- Work with you to set up a good podcast recording environment
- Create a podcast program template which includes program elements such as introduction, music, type and length of show segments
- Develop podcast show scripts to guide the podcast participants
- Work with experienced audio editors to create a high quality podcast product
- Create the podcast RSS feed necessary for the hosting and download of your podcast on podcast distribution sites
- Set up distribution of your podcast on major distribution sites such as iTunes