E-mail is one of the best ways to keep in touch with customers, prospects and visitors to your site. Today, e-mail is considered the backbone of all digital communication. According to Jupiter Research, opt-in permission e-mail (mail that the user specifically signs up for) now accounts for over 27% of e-mail in a customer’s primary e-mail inbox.

Design of attractive and informative messages can create and sustain interest in your products and services. An effective e-mail design process encompasses graphic design, programming, and analytics that support marketing campaigns reflecting management decisions.

Our Approach to e-Mail Campaign Management

Successful e-mail campaigns are built on a solid management process.  At Orion Wellspring we:

• Set up an e-mail delivery systems that gets you through the spam filters
• Develop the tools you need to help grow your e-mail list
• Design e-mails that are consistent with your brand and your message
• Create copy that promotes reader engagement and action
• Properly segment your list, eliminate duplicates and clean your list of “dead” e-mail addresses
• Ensure you are adhering to privacy standards and guidelines
• Provide reports that show delivery rates, open rates, reader click-through on links, and forwards to others not on the mailing list