Search is the tool that customers use to find everything. Making sure your site is optimized for and properly indexed by search engines is a key factor in how your site will be ranked in search results. Effective search engine optimization (SEO) requires an understanding of how your site’s structure and content are analyzed by search engines to determine its relevance for search keywords. SEO also involves a systematic approach to establishing your site’s authority through link building campaigns.
Our Approach to Search Engine Optimization
Search engine optimization should be taken into account from the start of site development. Orion Wellspring will:
- Identify the search keywords that people will use to discover your site and develop an optimization strategy for those keywords
- Manage “on page” ranking factors that affect your search rankings such as content, HTML and site structure
- Manage “off page” search ranking factors such as links, authority and sharing of your content by others
- Help you avoid violations that could get your site blocked
- Create SEO reports that show how you are performing in search rankings against your critical keywords and identify other keywords that readers may be using to find your site