The Internet has made it easier for individuals and organizations to create and distribute content online, whether as text, audio or video. A large number of digital media firms have built audiences that far surpass those of traditional print, radio and television venues. At the same time, the lower barriers to entry in this area make it possible to reach very targeted audiences for specific purposes.
To be successful, online media firms must:
- Determine who they want to reach and why
- Figure out the best way to engage and retain their audience
- Build contributor networks to support their content creation
- Establish and manage an editorial calendar
- Measure the key characteristics and behavior of their audience
We have worked with a wide variety of clients who have established online media properties, either as a standalone enterprise or part of a larger organizations. Explore our services to see how we can help you build or expand online media presence.
Rumblstrips – Rumblstrips is a site for everyone on a personal search for a more authentic life experience. RumblStrips.com is a hub site introducing readers to countless resources and alternative healing modalities to chart their path and clear the stumps along the bumpy road of life. Orion Wellspring designed an online magazine website for Rumblstrips and provided content management services.
The Dog Show with Julie Forbes – Julie Forbes is a dog training and behavior specialist. She offers consultations and in-home training services for individuals, and obedience classes and nutrition seminars for groups. Since 2009, she has hosted the popular radio show, The Dog Show with Julie Forbes. Orion Wellspring designed a website where he could promote her show and showcase her archive of programs, which include interview with many bestselling authors. We also help her set up an iTunes site for her show.