Content marketing is the process of developing and delivering content to the right audience at the right time in a manner that compels them to at. Effective content marketing makes your customers, clients and / or communities you serve trust you as an expert and want to engage with your offerings and your brand.
Amazon is the largest online retailer in the U.S. Tens of millions of people shop on Amazon every day. Selling on Amazon is a great way to build your online sales or extend your brick and mortar sales reach. There are many tools you can use to grow your Amazon business, including listing optimization, sponsored ads, and targeted external campaigns.
Want to build a large audience? Start with a lot of small audiences. The use of social media tools and technologies is an important way for you to engage the audience you want to reach. The goal is to establish communities around your offering that builds loyalty. Providing a smooth integration between your social media pages and website can significantly amplify your web presence.
Google AdWords pay per click advertising has become a primary tool used by organizations to create brand awareness, and drive sales of their products and services. It provides a a highly measurable, easily optimized and cost effective advertising platform. You can use Google’s ad management tools and extensive search database to determine which combination of keywords and ad copy will lead potential customers to take the action you want.
Getting a visitor to perform a desired task – e.g., joining an email list or buying a product – is a conversion. Often a conversion requires a path through multiple pages of your site. Each page can positively or negatively affect the conversion process. Conversion optimization is the process of measuring those design or structural elements of a site which are most important to the conversion process and making improvements to achieve a higher rate of conversion.
E-mail is one of the best ways to keep in touch with customers, prospects, and other visitors to your site. E-mail design of attractive and informative messages can create and sustain interest in your products and services. An effective E-mail design process encompasses graphic design, programming, and analytics that support marketing campaigns reflecting management decisions.
Your website is the anchor of your online strategy. All other components in your internet marketing mix should lead back to your website. A site should be an active, up-to-date resource for visitors to ensure continued growth.